William Brown is not your typical 22 year-old “fitness professional.” Instead of gobbling down supplements and obsessively hitting the bench-press machine, you’ll more likely find him observing his surroundings, drinking an unsweetened black tea and crafting new and unique methods of reforming his clients’ lives. Allow me to introduce you to BURN Lifestyle and Renovations.
What brought you to Los Angeles? LA is an idea incubator. People here are open to trying out new products, services and ideas. Everyone is constantly on the prowl for the newest, most innovative breakthrough, and while I found success in Arizona, I didn't feel it provided enough openness for BURN to flourish in the way I envisioned. BURN's services also cater to people who truly care about looking outstanding at all times, and LA is the place for that! I saw a massive opening to give the perfect body without the obsession, dieting, supplements, and failure, so LA allows me and BURN to reach the most people.
Are you Gay, Bi or Straight? Gay, straight, young, old...everyone is trapped in the negative ups-and downs of the profit-driven fitness industry. I am straight, but appreciate the struggle of a broad spectrum of people, and God knows, we men want to look and feel damn good without our shirts on!
What do you look for in a woman? I look for openness in a person, her ability to create and think on their feet to overcome any situation, and tenacity is a must. Looks are a plus! Who wants to come home everyday to someone they aren't physically attracted to? I have found her, we have been together for 5 years.
How did you get into this at such a young age? I've always been into something that resembled BURN, but maturing allowed me to put my finger on the power of the concept I was sitting on, and turn it into a brand. I am young, but for me, waiting another day to get crackin' would have been too painful to withstand! I see what I do for my clients, the way their lives are renewed, and think of how their lives would be impacted if I didn't take the plunge and go for it.
What sets BURN apart from the ever evolving, fast paced world of health and wellness? BURN is the only Lifestyle Renovation Company in the world, which focuses on complete renewal of the whole human being. We are not just different in comparison to everyone else in the personal training, wellness, lifestyle arena. We have created our own category as opposed to making slight changes to a system that has proven to be broken. We also have created the first team of Motion and Consumption (formerly known as exercise and diet) and utilize this inseparable teaming to address any and all obstacles that are standing in our clients' way.
How is your method different than personal training? Not only do I provide one-on-one sessions where I reform my clients' bodies, but I take them grocery shopping, make Restaurant Renovation menus to allow them to feel comfortable ordering dinner at their favorite hot-spot, call ahead to their hotels and make sure they have proper nourishment on the room service menu, and even help them Booze ‘n Schmooze (my most popular service) in a way that allows them to maintain health. I cater to my clients who love sweets, by showing them how to find the most nutritious and tasty morsels under the sun. Whether you are low on time, low on energy, or love pancakes and bacon, I will invent, with you, a way to incorporate fitness into your life.
About how long does a personal session last? BURN's personal sessions, which we call MotionTM, vary in length from thirty minutes to two hours. We have created over 300 proprietary exercises that consist of a combination of hybrid pilates, yoga, and inventive things you've never seen before. This prepares our clients to feel awesome when they venture out for a run, swim, hike, surf session, and even long hours at the office. Core strength not only provides a sexy body, but also is the gateway to effortlessly performing activities that may have felt laborious and even impossible prior to developing those muscles.
Why do you use the term Renovation instead of training? When you renovate your kitchen, you replace the old appliances with new ones, knock down walls and soon after, it's hard to even envision what it looked like before the renovation. The same thing goes for your body: once you find new, inherent ways of incorporating fitness into your life, your old habits, mindsets and failures re replaced, not just covered up. The old stove and fridge don't magically appear in the renovated kitchen, after living in the city dump for 6 months, right? Similarly, my Renovated clients have a complete new way of creating tools to maintain optimum health.
What is BURN's overall mission/cause? BURN's commitment is to make Lifestyle Renovation more than just the latest fitness craze, but to actually replace a flawed system with one that actually works. It sounds funny, but BURN's mission is to have our clients be free from us, and to autonomously succeed in the shortest amount of time possible.
What is one of your most memorable experiences with a past client? I had a client who was overweight, about 200 pounds to be exact. I worked with him for two months, but when I moved from Arizona, I needed to create a program that would allow him to continue his progress without my hands-on help So, I developed and interactive, online system, and my client is now below the weight he had envisioned for himself. He now has the strength, symmetry and alignment to run, feel at home in the gym, use exercise as a stress relief and even cook extravagant dishes for himself and his fiancé. He helped BURN expand to an interactive level but far more important, he is a new person..
Please visit BURN’s website here: www.BurnLifestyleRenovations.com
1 comment:
Nice work Josh (and Will too!) Can't wait to go get a copy of the magazine!
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